I sell online tax preparation. I also am a tax preparer and my software provider has a forum open to members only and many of us have websites. We are trying to understand who logs on and who buys and why. It is our understanding H&RBlock is also having problems with convincing online tax preparation other than those who want a free service.
Most every one on this board is comfortable with computers, loading and using software. Most of the public is not comfortable with computers and is afraid of ID thief. Could this be the reason people are not buying? Are we unrealistic in our expectations?
I'm getting about 100 hits a day and have had 48 people log in and of those 6 have paid. Our websites are very different but we are all getting about the same results. Individuals logging on to my site are usually single.