Having given relevance a little thought recently I thought I would test Google on a term that in an ideal world should return only relevant results: "Airlines"http://en.wikipedia.org/wiki/Relevance: Relevance is term used to describe how pertinent, connected, or applicable some information is to a given matter.
I was pleasantly surprsied as the first 50 yes 50 results were major airline homepages on both default & Big Daddy.
Continental Airlines - Airline Tickets, Vacations Packages, Travel ...
Continental Airline Ticket Reservation, Find all current Continental flight
information online, check flight status or book an online airline ticket ...
www.continental.com/ - 50k - Cached - Similar pages
Monarch Airlines > Cheap Flights
Monarch Airlines offer cheap flights to a wide range of popular European holiday
destinations such as London, Majorca and Barcelona.
www.flymonarch.com/ - 50k - Cached - Similar pages
Find the right airline tickets to fit your needs and your budget online at AA.com.
AA.com, where you can book airline reservations online and get our ...
www.aa.com/ - 77k - Cached - Similar pages
United Airlines - Domestic and international airline tickets, all ...
United Airlines online reservations and airline ticket purchase, electronic
tickets, flight search, fares and availability, seats flights destinations ...
www.united.com/ - 64k - Cached - Similar pages
Virgin Atlantic Airlines
Includes online booking, frequent flyer information and special offers.
www.virgin-atlantic.com/ - 55k - Cached - Similar pages
Delta Air Lines - Find airline tickets and manage your travel
Flight reservations, itineraries and flight schedules.
www.delta.com/ - 24k - Cached - Similar pages
Northwest Airlines NWA.com -- Airline Tickets, Airfare & Travel ...
Buy airline tickets, check airfare, and airline flights on NWA.com. Guaranteed
lowest airfares. Check plane ticket prices/availability, airfare promotions, ...
www.nwa.com/ - 36k - Cached - Similar pages
The official Southwest Airlines website with Ticketless Travel reservations,
Southwest Airlines schedules and fares, and general information about Southwest ...
www.southwest.com/ - 20k - Cached - Similar pages
Includes downloadable timetables, photo gallery and online reservations.
www.lufthansa.com/ - Similar pages
Includes information on routes, schedules, inflight dining and online reservations.
www.singaporeair.com/ - 12k - Cached - Similar pages
etc to about 54....
I was expecting to see a raft of cheap airline ticket sites. MSN results are knowhere near as relevant and Yahoo while better than MSN is not as relevant as Google either.
It does seem that with some major phrases Google is getting it right. What do you think?