Both Internet players have new products ready to roll for mobile devices, with Google making another mobile-centric deal while Yahoo debuts its Go service.
The Consumer Electronics Show became a mobile Internet playground, as Google and Yahoo made announcements that will broaden the presence of their brands on mobile handsets.
Motorola and Nokia figured in the plans of the two Internet competitors. Google got a deal where a Google icon integrated by Motorola into new handsets makes Google search a single-click away for users.
That follows a previously announced deal where Google becomes the default search on mobile browser applications developed by Oslo-based Opera software.
"Our relationship with Google provides an opportunity for us to offer a high quality mobile search experience - one familiar to and loved by millions of users across the globe," Motorola executive Scott Durschlag said in a statement.
Yahoo divulged the more comprehensive package of services, aimed not just at the mobile handset but the television and the PC. Called Yahoo! Go, the service lets users access their Yahoo content, including email, photos, and music, from a variety of devices.
While the television becomes a prominent piece of Yahoo's strategy, the widespread adoption of mobile phones made those devices just as important.
Portability and synchronization for contacts, pictures, and email through Yahoo Go will initially be available on Nokia Series 60 smartphones, with support for more devices and additional Yahoo services planned.
Like Google, Yahoo is working with Motorola; Yahoo wants to get the Go service on Motorola handsets. Nokia and Motorola occupy the top two spots among mobile phone makers in the world, with Yahoo and Google competing for a place in the pocket of millions of consumers.