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Thread: Changing Home Page Text

  1. #1
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    Changing Home Page Text

    I have a gift basket website, I would like to change the title of the index.html to refect the season "Gift Baskets - Valentines Baskets", do search engines freak out about this? The Christmas title did not have a negative result but I wonder about changing it to match the seasons. Same goes for the text on the index.html, I would like to change that to match the current season.

  2. #2
    WebProWorld MVP kgun's Avatar
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    Is it possible to

    1. Make an arry with n elements, where n=number of messages and put the messages in the arry.

    2. Make a corresponding array with season time variables (in the rigth positions).

    3. Write PHP code (while loop) that pulls the time variables from the last array, compares them to output from the computer clock (inbuild time handling functions ?) and pick the right variable and the message related to that variable.

    4. Put the text in the HTML code where you want it.

  3. #3
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    Sure kgun, I can just whip off some code to take care of it! LOL...remember, you are a major geek, I wouldn't even know where to start making that happen. :)

  4. #4
    WebProWorld MVP kgun's Avatar
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    I think you can start at

    http://www.w3schools.com/

    Javascript session. There are some "time manipulation" functions there. I have not read the PHP session.

    You can even use a threedimensional array.

    ID=number | Season Label | Season Time identifier |

    I would like to change the title of the index.html to refect the season

    Then I think you should use PHP.

  5. #5
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    aaron2005;

    If it were my site, I'd leave the title on the home page as brief and broadly on topic, as possible.

    Then use some H1 markup (if you go for that) with anchor text linking to your Easter Gift Baskets Page, for example.

  6. #6
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    aaron2005;

    If it were my site, I'd leave the title on the home page as brief and broadly on topic as possible.

    Then use some on page H1 markup (if you go for that) with anchor text linking to your Easter Gift Baskets Page, for example.

  7. #7
    WebProWorld MVP crankydave's Avatar
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    Re: Changing Home Page Text

    Quote Originally Posted by aaron2005
    I have a gift basket website, I would like to change the title of the index.html to refect the season "Gift Baskets - Valentines Baskets", do search engines freak out about this? The Christmas title did not have a negative result but I wonder about changing it to match the seasons. Same goes for the text on the index.html, I would like to change that to match the current season.
    My opinion... no. They won't freak out.

    Changing graphics, headers, etc can be a good idea. William pointed out in another thread Google does it themselves.

    Do keep in mind...

    Any changes to the title can affect your rankings for KW's you are currently ranking on especially if they're omitted with your change. Same goes for page text.

    Nothing wrong with being seasonal. As a matter of fact, you'd be hard pressed to find a retailer who's not.

    The Easter Bunny is my friend! :)

    Dave

  8. #8
    WebProWorld MVP kgun's Avatar
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    crankydave

    Oh my head.

    Good point crankydave.

    A last question!

    Shall we change nick? :-)

  9. #9
    WebProWorld MVP dburdon's Avatar
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    Seasons

    Aaron,

    keep all the seasons on the home page. Just move them around and apply a different emphasis at different times of year.

    Make Valentines prominent in February, Easter prominent in March etc.
    Simply Clicks | Simply Clicks | UK Search Blog | Travel Thinking | Smarter Search Marketing

  10. #10
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    The search engines will only react to what they see on the page, but if you change the content you should expect expect the rankings to change too.

    Better still why not make up a series of pages each devoted to a major holiday and simply put a paragraph on the homepage linking to that holiday page. You can change the holiday paragraph without changing the focus and rankings of the home page and still get rankings and seasonal traffic.

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