While doing a "link:" search on a competitors site - "www.e-qualityfoods.co.uk" I discovered that they have registered a domain name which is a version of my own which is a duplicate site of their own ie a mirror site of "www.equalityfoods.com".
To clarify, my site is http://www.natco-online.com and they have registered www.natcoonline.com ie minus the hyphen.
Natco is an international trademark and is heavily protected so they are blatanty infringing the trademark by using the trademarked name within their url without permission.
Natco Online has been trading for 3 years and has a prior claim to this trading identity.
Can anyone tell me what the Google view is on this type of cheap trick ie passing off your own site as a competitors?