I always wondered this, and I haven't really found any information on this, so I'm wondering what you guys think.
In terms of dollars, how much is 1 Google user worth to Google? In other words, I use Google, everyday. What do I,as a user represent to Google in terms of money from any type of revenue.
Do I represent 2 dollars a day? Or 10 dollars a year, or 50 dollars a month?
I'm trying to figure this out because of all the user-centered moves Google is planning and implementing in the future. Free wireless broadband for one. If that model grows, as I think it should, Google will have a tremendous advantage. What if they just start giving away both wireless as well as 56k, or even broadband? That positions them to do a bunch of stuff that they can make even more money on.
Look at it this way, McDonalds and Burgerking and all the other food joints have combo meals or cheap buy one get one free burger deals. Why? So you will buy their soda. They make almost nothing on a burger, but make BIG TIME money on the soda.
So apply the same principal to Google, which looks like something similiar is going to happen. In this case, their giving away connectivity, to get you to click or buy, what?
How much am I worth to Google?