Is it true??? that content in a web page is not considered as a KING now? If yes then Why?!? As for me it is still something that plays an important role. Look if there is no good content in a site then the visitor will simply skip the site.
Let's take the example of an automobile site...if it does not tell about its products, its features and other qualities the visitor is going to return back without knowing anything.
What do the SE Experts present here say? Do they agree with me?