Ok so my competitor is a family friend that created a website 3 years ago. He used to work for UPS and now he's doing very well and quit his UPS job. I told him I was going to compete with him in the same field and get the same outcome :) Now by using certain web site ranking software I noticed his web site traffic up to 6,000 uniques a day when he first started in 2001 and then again in 2005. How can I find out what advertising he's doing? Is there somewhere that says where all his traffic is coming from? I think he pays a company. Anything could help...cause he won't tell me.