Adam your example will always be there even when old link building techniques (paid links, press releases, articles, reciprocal, etc.) don't work anymore or at least have less effect in the overall Google algo. The "miserable failure example" was a grass roots effort conducted by thousands of real websites, sending real one-way links to the Bush website. Google was basically fooled into making the Bush website number one for this keyword. In the whole scope of SEO it is a poor example of why a website ranks higher than another. If you try to get website(s) ranked in the same method as the Bush website was ranked, good luck to ya!Originally Posted by Adam_S.
PR, links and content are not King. Besides have all the necessary on-site SEO conducted on your website...showing the search engines that your website is the Authority for the product, service, or niche you are targeting is or at least going to be King.
LOL, everyone needs to start thinking about what works tomorrow and not what works today.