SEO Copywriting

[jimkelly7777]

While this is a response to David Utter's recent rant, it is such an important issue in our community of SEO's it deserves more than a bland, "no, I don't think so."

Utter argued the necessity of good content as opposed to keyword content and his message was well intended.

However, I feel you can have both. For those out there who are writers, you know the angst we go through just to find the perfect way to phrase something.

At first glance, this seems to argue for Utter's point of view. Damn the search-engine torpedoes... full steam ahead.

This is not an argument against well-written content. As all of us know, Google somehow senses well-written text and rates sites with it more important than those where spellcheck and Shakespeare have never dared to go.

This is an argument for well-written content which includes keywords. It is not a vis-a-vis situation where one must triumph over the other.

I’d like to pontificate more on the subject but there’s an op/ed on grotesque Port art I need to do so I’ll leave it up to the community to munch on.

Slan,
Jim Kelly

[dburdon]

Jim,

I wrote a reply directly to Dutter's topic. There is a middle way that combines the best of both. Copy that attracts the engines and converts the site visitor.

[Chris]

guys, i attended that session and it's as close to the horse's mouth. the link building sessions, both from the search engine's perspective and from the SEO/SEM's was to concentrate on valuable content and the rest will do it self.

and if you read further into the SEO writing article, both heather and jill say to use quality key phrases. this is also considered good content. which means, there's nothing wrong with your approach at all jim:

SuccessWorks International president Heather Lloyd-Martin made note of three secrets to creating effective copy:

1. savvy keyphrase choices
2. longer text
3. smart writing strategy