Iím new to the forums, so allow me to say ďThanks in advanceĒ for any and all help! Iíve been reading many of the other posts and the comments and ideas being exchanged here are really valuable.
I am embarking on a new marketing initiative for my company and am jumping into email marketing.
Iíve just signed up for Elite Email Marketing and as part of the subscription they will make me a free custom template, which I think is great since other places wanted to charge me and arm and a leg for that.
Theyíve said they can build whatever I want and they have given me some Ďbest practicesí guidelines. But, I wanted to ask the community for some input.
Really my questions are, how many small articles should I include in my newsletter? Does 5 make it too busy? Does 2 not give the user enough content? Each article tends to only be a couple paragraphs. I donít want to make the email to cluttered with text, but I donít want to sell myself short by including so little.
Whatís the best way to make use of images? I was thinking an image to go along with each article, but I didnít know if that makes it too image intensive or if thatís exactly what I need to make it not look so text heavy.
Any thoughts, opinions, or ideas would be greatly appreciated?
I already have a rough idea in mind of what I want it to look like, and obviously it will match my companyís color scheme, so once I have some input on the body, Iíll be all set.