Brand Discounts at the Major Engines has Kevin Lee talking about a brand discount, but don't get excited that big brands are somehow overtly getting cheaper ads. What he's pointing out is that both Google and Ask Jeeves reward ads with good clickthrough, as I wrote about last week. You can potentially rank higher even if others are willing to pay more. MSN is to do the same, and it's widely expected Yahoo will follow as well next year....

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