I feel a bit of a fool posting here as most of the replies go staight over my head but I would really appreciate some help.
I have been trying to optimise my site mainly by reading articles in webpro world and following the advice as best I can. My Google adword campaign is too expensive to sustain so I thought if I could get on to page 1 of the serps I could start excluding terms from the campaign to bring the cost down. My web site is http://www.kingsandqueenswales.com and we sell Portmeirion Pottery. I built the site myself (self taught and it probably looks like it to you professionals!!)and the optimisation has gone ok and I have been able to exclude quite a few term but I'm stuck on the three main terms "portmeirion" "portmeirion botanic garden" and "Portmeirion pomona". I have written pages specifically to optimise for Portmeirion Botanic Garden http://www.kingsandqueenswales.com/P...ic-garden.html and for Pomona http://www.kingsandqueenswales.com/P...on_Pomona.html but I just can't seem to improve my ranking. For "Portmeirion" i'm hoping that the index page will get to page 1.
I'm sure all you professionals get fed up with people like me but a nudge in the right direction would be really appreciated
Thanks a lot