When Yahoo recently announced its purchase of Inktomi, the possibility that they might be dropping Google results all together came as no surprise. Google is currently Yahoo's number one competitor.
One question that immediately comes to mind is: should website owners continue to optimize for Google's algorithm or should they now implement changes to optimize for Inktomi's lesser-known algorithm?
Jill Whalen, owner of http://www.highrankings.com offers WebProWorld her views on optimizing for Inktomi.
"My strategies are the same for all engines," Jill told me in an exclusive interview, "I don't do anything specific for any engine. The main way I optimize is through good keyword research, so I optimize for words people actually search for and incorporate them into the physical content of the page."
As long as your page has good content and is optimized for relevant keywords, you should do well on the search engines.
No two algorithms are the same but Jill doesn't stress over the differences and similarities between Inktomi's algorithm and Google's algorithm. She says all search engines "want to see relevant content" and "little differences don't matter all that much."
When will Yahoo move to Inktomi results? Last year, after Overture was purchased by Yahoo, Jill says a Yahoo spokesperson told her that until they are sure they'll have the same quality of relevance that they currently have with Google, they won't make any changes. "Everyone speculates that will be soon," Jill says, "but I haven't seen any results yet."
Now that you've heard Jill's predictions, what do you think?