Everyone talks about this rich jerk thing that is being hyped on every well known forum in the net recently.
I think this marketing capmaign has all chances to get nominated and win 'The Best Psychological Trick in Internet Marketing 2005'.
It's doesn't matter what others are saying about the quality of the rich jerk book. People are talking more and more about this jerk. Even the negative remarks work as some extra ad-space for the whole project.
Are you driving this rich jerk wave?
P.S. Do you know that rich jerk's real name is Kelly Felix?
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