Contextual Ad Wars: Google vs. Overture

[mediahound]

I noticed a huge drop in the average value for clicks. It used to be around 13c and now it's at a paltry 4c

Without divulging numbers, I average 49.54 cents per click. Just did the math. This is spread over my portfolio of domains, I have hundreds of categories of sites. So what I'm saying, is keep your chin up, don't get discouraged. If your only netting 4 cents a click, re-think the products and content your promoting.

[JLP2073]

Without divulging numbers, I average 49.54 cents per click.

Gosh, that is good. You probably have website with English contents, mine is Spanish and aiming at a South American market. That probably makes a huge difference on how much people are willing to pay for their clicks.

I don't know how they tally up the clicks and convert it to cash but it pays for my hosting fees

I am also paying my hosting fees with AdSense but I was aiming higher than that

I would never pay for placement.

I am using AdWords and have been able to drive quality visits to one of my website. I don't want high number of visits just for the sake of it.

[JLP2073]

They offered adsense to me because my site gets a lot of traffic.

In raw numbers how much is "a lot of traffic" ?

[awall19]

I LOVE AdSense!!!

Its a wonderful idea! Some of the sites that use it end up stinking, but its goals are great. People who really care to learn and provide solid information can literally stay at home and become experts at anything they are really interested in.

THAT IS AWESOME!!!!!! To me that is what life is about. Finding what you want to do...teach yourself about it, and then do it.

People are complaining that the ad prices should be seperate. I completely disagree.

Why should google add a feature that looses revenue for it and its publishers to help lazy people.

Today I just disabled syndication on one of my clients sites. Its not that hard to do.

Google allows people to set up as many ad campaigns as they would like. If you want to pay less here for AdSense ads here is what you do:

1.)Setup an account for normal Google ads and disable content syndication.
2.)Setup a second account at a lower price and enable syndication.

Surely it does not take that long to copy the keyword list and copy from campaign 1 to campaign 2.

I do not think google should pay people for being lazy when the feature can already be installed in less than 5 minutes.

In my opinion (still young and new though) I believe that the ad copy should be different for content and search sites anyway.

[awall19]

Also, for those who would never pay for placement: people pay for placement because the advertising pays for itself. Why would you consider throwing away a revenue stream just because others are available?

[mythman]

AdWords is OK - you pay Google to let you 'own more stead' in certain words on its searches, and they do so - but AdSense: At first glance (reading the program's name and brief description) it's WRONG. I want to have absoute power over my website's content - at least with respect to all conscientiously communicated content (i.e. text, featured images, etc.) I understand that - having agreed to the fine print that says I'll continue to agree with the fine print any time the "fine print"-ers decide to finely reprint the original fine print - my site listed on Google may have to submit to the posting of disagreeable links, so we need to make sure that Google's administrators consider all the results of these actions. (Google might thereby become "the SE that hacks into- and takes over-all the submitted sites.")

But I don't know what kind of conditions Google puts on AdSense - I'd allow them (I might even PAY them) to ASK ME for each individual listing they'd like to post on my site. It would actually be a GOOD, acceptable practice to think of Google as sort of a "WebMasters' Trading Post" in that regard.


P.S. Excuse the 'all-caps' in lieu of intelligent formatting, but I don't believe that this matter is serious enough to warrant 'painstaking' carefulness in publishing.

[awall19]

If you want to block a site you can!

In addition irrelevant ads will not appear very long because they get shut off if their click through rate is too low...

The whole gain with AdSense is that it is automated...if a company dies and new ones take their place you do not have to waste your time reviewing everything.

[ty_buchanan]

Hi guys,
My name is Tyrone Buchanan and I have just joined. Being involved in small business operations for most of my working life I feel that advertising per se is overrated. In the vehicle building and repair industy if you are operating in the right manner there is no no need to spend a cent on advertising - your product and service is your advertising and clients return.

The move by search engines to push websites up to the top of the list if they pay should not be called advertising. It should be could market distortion, or even extortion. We are capitalists are we not? Some advertising by says Google in necessary for that company to survive financially. But as customers (we peruse the ads) when we enter words in the search box we are entitled to get the "corect" and the most appropriate list of websites.

If the results are "engineered" then in Australia we can make a submission to the ACCC.

Your,
Ty

[awall19]

The move by search engines to push websites up to the top of the list if they pay should not be called advertising. It should be could market distortion, or even extortion.

Must all of these geniuses work free to improve your life? Google clearly seperates ads from organic search results.