Management is asking me if it would be ok to have our IP address changed to save $100 a month on our current setup. I told them know, and know its not a good thing. I've been to 5 SES conferences over the last 8 years and no some of the repercussions of changing an IP address on a well established site.
A little about us... we've ranked number 1 for many of our hard-fought, competitive printing software... we've ranked extremely well for years. We have maybe 500 pages, most of them indexed and we do well, very well amongst our competitorsí web sites.
What I am asking for is your thoughts on why it is or isn't bad to change our IP address (the same one we've had for almost 10 years). Please list some "hard core" facts and/or reasons so I can give them a more than "heck no, that would suck!" :)
THANK YOU all of you.