Overture Goes After Google With Contextual Ad Product

[webproguy]

Overture announced "Content Match" today which effectively puts them head to head with Google with contextual ads. Unlike Google, however, they are only putting the ads on high profile and high traffic content partners such as MSN.

"We're not going to go for very wide distribution," Demas said. "If you're an advertiser, do you really want to be on someone's blog?"

http://www.internetnews.com/IAR/article.php/2229301

Any thoughts?

[JMac]

I just don't know about Overture, Yahoo and Google...
I can say that if I were an advertiser - in a pay-per-click situation, I would definitely want to be on someone's blog. People are quite likely to click on an ad once they've read or gotten bored of a blog. Google's AdSense generates the most targeted traffic since the text / content decides the ads shown.
Thanks for writing this in here - the comment made me think so much about blogs and Google adsense that I may just start a blog on my site myself!

JMac

Please take a moment to review my site:
http://www.webproworld.com/viewtopic.php?t=1686

[finetuner]

Hi JMac

You should definitely start a blog at your site. If you need programming help just let me know at webmaster@arupbhanja.com

Arup Bhanja
http://arupbhanja.com

>>Thanks for writing this in here - the comment made me think so much about blogs and Google adsense that I may just start a blog on my site myself!<<

[Niko]

What is a bLOG?

[Questionable]

Has anyone done a recent marketing test with the same ads on both Google and Overture?

Interested in clickthrough rates, CPC for same terms, buyers vs. just browsing, etc.

thx

http://netsense.info