This story posted for Chris Richardson
The “Link Building Basics” session proved Mike Grehan is professor of SEO-logy in this business. Even though Grehan wasn’t the only speaker in this session, he’s knowledge is phenomenal. He and the others covered a lot of good ground on the important of links to building a site in this class on link building basics.
The session, moderated by Detlev Johnson, VP and Director of Consulting at Position Technologies, covered a lot of ground. Along with professor Grehan, CEO of Smart Interactive, was Debra Mastaler, owner of Alliance-Link.com and Eric Ward, CEO of EricWard.com.
In all honesty, Grehan had the strongest voice at this session. He’s a fantastic speaker. He spoke first and was the best. One thing’s for sure, he knows this business. His instruction proved quite educational as he pointed out a lot of facts and information.
First, not all links are equal. Some are more equal than others. Search engines look at anchor text and they are as important as the links themselves. The “click here” isn’t terribly effective. Also use search engines to find linking partners by doing a link check. He said don’t dilute quality content to produce extra pages. Try to keep good content on one page.
Affiliate programs can bring plenty of traffic and sales but can damage a link strategy because they can dilute the power of good links. Don’t fake link data either. Definitely don’t do the spam island deal where you create lots of fake domains going back to your site.
Grehan also emphasize that link building should be done manually, not by bots, and is a time consuming process. Ask for other links but be careful you who link too and vice versa. Stick with it and don’t get discouraged. Most importantly, he said as have others in other sessions, content is the key. If you build great content, than much of the other stuff, like getting links will fall into place.
Debra Mastaler over at Alliance-Link had some great information too. She took advantage of the quietly enthusiastic crowd following the great lecture by professor Grehan.
“Use good anchor text. Use good anchor text. Use good anchor text.” She went on to say links and sites come in all shapes and sizes. Don’t always link for rank. She also said discussion groups are powerful for viral link building. People will discuss your site perhaps link to it.
Overall, this was a great session and provided some great information, particularly for beginners on how to being optimizing your site through linking. As with other sessions, all the speakers emphasized that above all else, content is king and that quality is more important than quantity. A lot of things are important but without the quality content, most of the optimizations won’t go to far.