The real reason most people will be attending the Search Engine Strategies Conference in San Jose will be to party hard with Jeeves. No longer content to merely be the butler to answer all your questions, he's moving into the jet set to actually make San Jose hotter than it already is.
The Ask Jeeves blog reported their opening night bash as much bigger and better than the party in New York. They've even managed to get rid of the snow. Every one of the folks attending the SESCon will be invited and seeing as how William Hung showed up at the March conference, one can only speculate who'll be wondering around this one.
In any event, this show promises to be bigger and better than the previous ones as those assembled indulge themselves in all things search. The show, put together by the folks Danny Sullivan and his posse should make all comers content as industry professionals open up their brains for picking.