Kevin Murphy's Computer Business Review article: Pay-per-click speculation market soaring, takes a look at numbers from VeriSign that showshundreds of thousands of domain names are being registered each week, "purely to publish pay-per-click advertising links from the likes of Google Inc and Yahoo." There are close to a quarter of a million domain names a week being registered for just a few days, while people "test" the traffic potential of those names before discarding them, chief executive Stratton Sclavos told analysts yesterday... "Names are being bought and then tested against traffic analyzers," Sclavos said. "The ones that can generate more...

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