Example: If you have a website with the keyword car. Would not cars be better? Would you receive traffic from the keyword car and cars? Conversely, if you just had the keyword car. You not receive traffic from the keyword cars. Would you?
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This depends on your keywords. Obviously some keywords are better as singular, some plural.
Also depends on search engines. Google has a different set of rules then yahoo. Yahoo seems to be more forgiving when it comes to the 2. Where google does what google does.
Our customers search for fireworks and in yahoo we are #1 for singular and plural. In google for plural #1, singular listed way down in the serps.
So find out what your customers are searching and use that as your keywords.
Hi!
That's what I have many times study. But currently I think the answer is not, and I will tell you why.
General searches are becoming local searches (I think for many markets they have always been local), so you are not targeting for keywords, but key phrases. And you would be losing relevance.
Example:
- You want to rent a car in Florida
- You search for: rent a car florida (you usually donīt search for rent a cars florida)
- Some Web Sites optimize their keywords for: rent a car florida
- Other Web Sites optimize their keywords for: rent a car florida
- The first ones, will have more relevancy for "rent a car florida" because that's the key phrase that is not compare (not word by word).
So my conclusion is: although is could seem that optimizing for plural keywords would be better, in my opinion current search for key phrases must fit as more as possible.
Anyway, this is my opinion and I would like to know more postings about this idea
We try to optimize different pages on our site for the singular and plural of most of our products. While many people search for "cordless drills", quite a few also search for "cordless drill".
According to wordtracker:
Keyword Count
cordless drills 375
cordless drill 282
Stemming on Google tends to rank lower than exact matches, so optimizing for one or the other means you'll show up lower on the phrase you don't choose to optimize for. They have the "Exact first, close second" approach down well.
If you have the capability, optimize both ways. Otherwise, you're going to suffer on one or the other in some engines.
Brian.
Yes Brian.
That's what I wanted to say: you have to optimize for your most searched keyphrase, but you cannot forget another lower searches, because they also convert to sales.
Measure it and try to improve it.
Kind regards.
I have recently seen a GOOGLE trend toward diminishing that difference.
Ken
Trends don't make a rule. We rank #1 and 2 for tool parts and #40 for tool part. It was much wider not all that long ago (1 and 2 vs 130's), but regardless it still can make a big difference.
I'd like to see it close in closer at some point. That would sure make our jobs a whole lot easier.
Brian.
I would have to agree. We do not optimize for Christmas card just Christmas cards yet we are #3 on Google for both. Before stemming we were not ranked well at all for the singular version.Originally Posted by greeneagle
MSN on the hand hasnt a clue when it comes to stemming.
DMC
Quality Christmas Gift Baskets for the holiday at TGBP.
Maybe you should try adding "tool part" higher in the index page. Keyword density isnt a factor in Google anymore anyways.
DMC
Quality Christmas Gift Baskets for the holiday at TGBP.
That was just an example. It isn't a useful term for us, so I really don't care where we rank for that one (actually, either one - it doesn't convert to sales very well).
Keywork density may not make any difference in Google, but then again there are other engines to consider if you're really doing search marketing.
Brian.
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