We are in the process of redesigning our website, so I have the ability to kind of start over from an architectural standpoint.
I have seen many references in this forum to the idea of site architecture and "internal linking structure". I am afraid I have read many of these posts with little context and have not understood most of what was said. Ronnie has been quite helpful in showing me a good way to build incoming links and he gave me a simple lesson on architecture that has just whetted my appetite and helped me to remember how novice I am.
So, I wanted to take the opportunity to pose a very basic question (or set of questions) here.
Here are my questions:
1. What is the best way to organize a site to benefit from internal linking?
2. Do I need to worry about anchor text of links to pages within my site?
3. Do I need to worry about internal page names within my site?
4. Do I need to limit the amount of outgoing links to other sites so as not to dilute PR on my pages. (I only know what PR stands for but haven't a clue on how to increase this. My site has a measly 6 out of 10, so you can see where I am coming from)
5. Do I have benefits to my site by linking to other sites? I am not going to link for the sake of linking...I want my site to be useful to my customers, but I don't want to link improperly in a way that cut hurt my standings with the engines.
Any other advice about proper SEO for a site redesign would be great.
Happy New Years!!