Will 2004 bring a decline in search advertising? See what Shari thinks and add your own opinions.
Search Advertising Decline. I also predict that search engine advertising will slowly begin to cease being the "hot" thing. People still don't understand that search engine advertising is not too different than banner advertising. Instead of a graphic image, you have text ads. What are they doing with text ads? You can change the font, the colors, the borders. Not anything banner advertisers used to do, huh?
I predict that click-through percentages will eventually become the same percentages as banners. Maybe not in 2004. But the decline is already beginning to show.