Adwords caused Organic Increase

[jacobwissler]

Google says that advertising with them does not impact organic results, but I think it may, in the long term. I have a non commercial page that I started in 2002 in which I describe my personal diet experience http://www.jacobwissler.com/diet.htm

This page sells nothing, and promotes nothing commercial. It always did well on Yahoo and MSN, but Google always ignored it.

Then I put $150 into Adwords at 5 cents per click, and got zillions of people all over the world reading it (everyone wants to read about a free diet). My click through rate was 1.4. Now all of a sudden, the page appears in organic listings all over the place.

I suspect that Google noticed the traffic, and the fact that people were taking the time to read the page, and thus it started to show up in organics. Therefore, a small Adwords investment can improve organic listings?

[KeithO]

were you listed in google before at all?

[jacobwissler]

yes, I was listed, but that page did not come up well in organic listings. The home page did very well, but that page was hard to find in the organic listings. You could find it on page 93 of SERPS. Now it is on page 1.

[ADAM Web Design]

I wouldn't be surprised if AdWords were a factor in organic listings, but moreso from the CTR/time on page standpoint. If Google measures that (and they may well) and your page is being read (since it is a long one, it's possible), then it stands to reason that it would move up.

This would especially hold true for users of the Google toolbar, since the GTB reports back (if the user allows it).

I can't see it being a direct tie to AdWords. I'd say AdWords was the catalytic factor, but not the only one.

[DMC_34]

There are a few possibilities to consider:

• Adword sites are human reviewed before accepted which probably helps in the algo.

• CTR to a site from any avenue has been mentioned in some patents. How would they track this? Toolbar possibly. But on Google Adwords this information is already availble to them.

• Natural IBL's from generic sources. Most our listings are in the bonus and I have found we get a great deal on natural IBL's from sites which post information on the topic. How do they find us? Following adwords and organics.

IMO, I DO NOT believe Adwords hurts organics at all as some tend to believe. I DO believe it helps organics through the above reasons, even though Google claims it doesnt help. Just think of the outcry it would cause if Google came out and said it did help. It helps but was probably not intention to be that way. There is not a Google conspiracy.

DMC
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[lorien1973]

I think its likely that people visited the page and linked to it, which caused an increase in organic results. I don't think you can accurately say that "adwords caused my serps to increase" without looking at other factors.

[wednesday]

I think its likely that people visited the page and linked to it, which caused an increase in organic results.

I was just about to conjecture the same. Have you noticed an increase in MSN and Yahoo IBLs?

...and got zillions of people all over the world reading it...

Some natural links?

[cspelts]

I think its likely that people visited the page and linked to it, which caused an increase in organic results. I don't think you can accurately say that "adwords caused my serps to increase" without looking at other factors.

Sometimes one factor (like AdWords) can set in motion a chain of events - and the end result for him was traffic!

I've used AdWords twice for a month or so, to jump start a new site. I'm never sure exactly what the impact is, but I figure that it not only helps get some traffic when I would have very little, but that some of those people may bookmark the site or email a friend, or link to it - which gets the site higher organic listings faster.

[DMC_34]

Sometimes one factor (like AdWords) can set in motion a chain of events - and the end result for him was traffic!

Well said, that is the bottom line. Our rankings and traffic have gone up hand in hand since Adwords. We have not moved down on any keyword since June 2004 *knock on wood*. Our rankings have only gone up as well as traffic. Coincidence? Maybe, but I believe the Adwords has increased our organics. Whether this climb is indirectly or directly associated with Adwords, does it really matter? Nope, the end result is what matters.

DMC

[Mac 5]

doesn't having adwords influence organic results go against google's motto of "don't be evil."