The Changing GOOGLE Landscape
Insight Into The Treasured GOOGLE Backlink Algorithm
GOOGLE Shortens Backlink “Half-Life” (affectivity).
Webmasters continue to express frustration over the small number of GOOGLE Backlinks listed for any given managed WebSite.
As of 06/10/2005, GOOGLE returns 31 Backlinks for "link:www.mountaineagleweb.com"
MSN returns 442.
Yahoo returns 545
For viewers that are not familiar with the term “Half-Life”, "www.dictionary.com" defines it as follows:
"1. Physics. The time required for half the nuclei in a sample of a specific isotopic species to undergo radioactive decay.
a. The time required for half the quantity of a drug or other substance deposited in a living organism to be metabolized or eliminated by normal biological processes. Also called biological half-life.
b. The time required for the radioactivity of material taken in by a living organism to be reduced to half its initial value by a combination of biological elimination processes and radioactive decay."
As a long time subscriber to “GOOGLE Alerts”, we have monitored many URLs of interest over time. In the process we have been notified multiple times of long term existing links. Here is a recent example:
"RIGZONE - Oil & Gas Directory - Texas... experience providing professional marketing consulting and web design for
the oil and gas industry. url: www.mountaineagleweb.com. ..."
This link is at least 5 years old, established prior 9-11. GOOGLE periodically rediscovers it as a new link. We can cite hundreds of examples where the same phenomenon occurs. It’s fairly evident that GOOGLE dismisses listings (Backlinks) at short intervals.
What does this mean? Obviously, it reveals insight into the treasured GOOGLE backlink algorithm.
It appears that GOOGLE has established extreme time oriented constraints (date stamping and expiration) on all incoming links for any Site. This measure makes perfect sense on several “Technical” and “Search Relevancy” fronts:
• Diminished Storage Space Requirements
• Indexing Prioritization
• Content Freshness
• Automatic Deletion of Broken Links
• Search Relevancy
• Search Result Return Speed
• Spam Reduction
• Overall Link (Reference) Quality
On the “short end of the stick” though GOOGLE’s continued proprietary actions foster aggravation by Site Owners and Webmasters at new levels of complexity without expressed “ground rules” accompanying algorithm changes.
How critical is this alienation?
Webmasters need to know who really links into their managed Site. We need “Real-Time” Marketing Data! How else can anyone effectively manage promotional marketing endeavors, online or off? GOOGLE appears determined to provide absolutely no value there. We must rely on statistical packages provided by hosting companies.
In a leadership position is GOOGLE’s “achilles heel”, it’s own protectionist policies?
Now that’s an Internal Marketing challenge.
What exactly is; “content freshness”?
What about the new:GOOGLE “XML Sitemap” directives?
When was the last time you witnessed a “Deep Crawl”?
Mountain Eagle Marketing