I've been asked by the boss to go back and fix their old website since it's been around for years with not even a hint of a presence in the SEs.. They used to rank rather well, but a while back (no idea when) they stopped ranking.. I discovered that at one time they were running some pretty agressive cloaking software on their site and I'm assuming that somewhere along the line they got blacklisted..
Other than removing the cloak, and going through and trying to rebuild/optimize the site in a more white hat way, is there much else I can do to help the process along?? Or are we stuck just waiting for the SEs to see the changes??
I do see the SEs crawl the site from time to time, so I know that they are being scanned, just not listed because of the previous efforts..