I came into my seo job and took over for a guy who had been doing it here for a couple of years. There are some things I look at that he's done and wonder what inspired him to do things this way. One of the clients who has us send them biweekly reports has us do inquiries of their name in 6 different ways because of his suggestions. Another client has their site name as initials however amongs the keywords are the initials straight up and then again but surrounded by quotes. I haven't seen anything about this. How much does punctuation (dashes and quotations) influence positioning?