We recently hired an SEO firm to work on one of our sites. They seemed to be very much on the level, great references from companies like FedEx and some universities.
During one of our initial consultations, they started talking about title tags and how important it is to only have a key phrase there. We currently had a key phrase and our company name to differentiate it in the SERPs a bit.
For an example, they pointed out a client site. When I saw this page, which he claimed was basically entirely their suggestions, I was astonished. It is a page that they had ranking for vacuum cleaners, which is everything that this company is about, but the page they targeted seemed incorrect as it had nothing to do with vacuum cleaners. The title tag sure looked like SPAM to me when compared to the other sites showing up in the SERPs, too.
I'm looking for opinions here. Do we overlook this, or is this a huge red flag? The page that they were referring to is located here: http://www.bissell.com/IconMenu.asp?Page_id=248.
What is your opinion?