All too often web design companies build a website and don't offer and make the client aware of the need and importance for an internet marketing campaign.
Is there a checklist that the client should be aware of to ask what the company intends to do?
Below I've listed a few things that the client should discuss
What directories do you intend to submit my site to, both paid and free?
How many directories do you intend to submit to?
What keywords should we target?
How do you target keywords?
do you intend to use Pay Per Click?
I'd be interested if you guys can offer any more suggestions to bring up with web design companies