I have a few hopefully simple questions. I am a newbie to search engine submissions. Let me explain what I am having problems understanding. I have a Real Estate website for my company, I am also a bit of a techie. I have added my website to most search engines for the past 2 years. My rankings are horrible. (my keywords are good, but very low placements) I am depending primarily on my keywords and that's all. I have added a spider note on the bottom of my home page. I have not seen any improvement as of yet. If you could comment on this, plus I was wondering if anyone out there has some information on the following questions I have.
1: "need some high quality links into your site from other sites. what are incoming and outgoing links" and ideas on what kind of links they would be? also, I am familiar with html. would I just simply add a http link on my home page. I hear people have thousands, how is that done? are they white-on-white??
2: I have heard that adding a weblog to my site will help rankings. what is involved in adding a weblog? is there freeware out there? or is it code?
3:What are blogs. It was posted "include lots of links to other blogs, news sites, etc. In turn, that naturally encourages other blogs and sites to link to your blog pages" again please, I need help understanding this as well.
If any of you would also like to suggest any reading material on these subjects, would be greatly appreciated.
Thank you in advance.