Am I the first one who was sparked with this idea?

[Artyom]

It's about Google rankings algorithm.

Correct me if I'm wrong but I never read it anywhere else. The idea is the following.

Let's perform a search with the keyword animated website, look at SERPs (the first page review will be enough) and then do the same search "animated website" (with quotes) withing SERPs first page sites (go to each site and do on site search). It's easier to do it via Googlebar. site:sitename.com "animated website" and pay your attention where you find these two words keyword (page title, anchor text, plain text).

The sites on first SERPs have many pages contain this keyword (exact match within title is the best way to be ranked higher). I'm not saying this is the major ranking influence factor, but definetely the important one.

Google anylize the whole website for any given keyword to calculate this keyword weight on a website.

ps. www.looneytunes.com has his first place because of huge inbound links number ;-)

[Artyom]

Simple logic - when people search for info/product/service thre are much more chances that they find what they've been looking for on a web site, not a single web page. So as soon as Google eagers to give people what they look for they have to rank higher web sites related to a keyword not a single pages.

It's obvious in order to give a web site a high ranking by some keyword you gotta analyze if this keyword contains among site pages. I'm not saying a site has to contain this keyword in every possible imagineable places:-))), no - but I believe Google has some conditions set to make a judjment if a site contains a keyword enough to rank it high.

So I believe now when you optimize your web site page and you want this page to be rank high at GG you gotta look at the whole web site, make sure a keyword you fight for is a topic for many pages of your site (it has to be included at your sites titles, text on a page, anchor text and I believe alt tag still plays important role)

And more, now you can manipulate with your site pages RageRank using 'nofollow' tag.

ps. I'll finish this post a bit later, gotta go now.

[janeth]

Let take a tuffer keyword, how about computers the #2 result is Apple the title is apple the word computer is no where on the page.

Guess it does not always work the way we think?

[Artyom]

Janeth, despite russian is my native language I don't know what's going on at Sergey Brin and his talented team heads:-)

So this is my assumption and speaking about Apple.com, yes you can't find 'computers' on their home page, but make search on apple.com website for the same keywords -> more then 20,000 pages contain this word. The whole site is dedicated to 'computers' topic plus inbound links still plays its role as well.

I have to admit that for competitive keywords as 'computers' keyword is site pages quantity plays very important role as well.

[janeth]

Google ranks one page at a time and the only effect the other pages should have on each other is in the links.

So that being said and looking at my sample it proves that on page things effect sites very little and they do not have to have them to rank on Google.

[janeth]

Why does The Biography of President George W. Bush rank #1 for Miserable failure?

[DMC_34]

Google ranks one page at a time and the only effect the other pages should have on each other is in the links.

I do believe theme plays a small role in the SERP's, but when all is said done links from relevant sites with good anchor text are the true reason for the ranking on any competitive word.

I believe:

The factors in Links from most important to least:
1. Topic Relevancy
2. Link Text
3. Pagerank

IMO: Title Tags, content, and other on page optimizations have little affect of really tough keywords such as "computers". Apple is where they are simply because of IBL's, not theme. Take the links away and they plummit. But even a mass quantity of any links, such as Apple, has will always keep them as a competitor regardless of whether or not 50% of the links contain the keyword "Computers." Quality links count for more but Quantity is still important as well.

[janeth]

What are you calling Topic Relevancy?

[DMC_34]

What are you calling Topic Relevancy?

Simply, if the site ranks high for "Gardening" then a link such "Gardening Tools" pointing to my site is a relevant topic as long as I either sell or offer Gardening Tools and the link is pointing to a page on my site about this topic. Best to be on the page that ranks but it doesnt have to be. These links count for much more than normal Christmas link on the Used Car website. This is where site theme does play a role, in my opinion, topic relevancy powering quality links.

[florabalance]

I agree with the concept of "topic relevancy" and it seems that the apple/computer example supports this.