Been learning loads of SEO thanks to Webproworld.....and its got me thinking about our comepetitor's SEO strategies...so it brings up two questions:
1. www.buyabeat.com is one of our major competitors. If you scroll down to the bottom of their index page, there are at least 50 links back to the index page filled with their keywords in minuscule unreadable 4pt text.
They're basically filling up their own page with links packed in keywords which point back at their site!
Is this allowed?? I thought that linking back to your own website within your website is penalised by most engines...especially when it's done so blatantly in small print and it has no use whatsoever in helping site navigation...!
Another competitor, their index page is packed with keywords in what is disguised as an "artistic" pattern. They're not hyperlinks, but I guess it still improves the keyword density of the site radically...
Isn't this just like packing a page with keywords and hiding them by turning them into the same colour of the page background?
If these strategies are indeed NOT allowed, is there any way I can report them? The engines don't seem to have picked up on this as the sites rank well all over the web...
Your help is much appreciated!