I have a client who is going nuts about getting his site listed on the first page of results on Google for his keywords. For most of his keywords, he is doing really well on both Yahoo and MSN. On only 1 keyword phrase is he higher than 15 on both search engines.
But, Google is another story. I was able to move him up about 20 positions to the 12th result on one keyword phrase and I was able to move him up 50 positions to the 14th result for another keyword phrase.
I have tried telling him that he needs more incoming links, currently between 200 - 250 incoming links, and more content that is rich with his keywords but he does not seem to understand this.
This morning, he sent me an e-mail with 2 links. These 2 links are the 4th and 7th position results on Google for one of his keyword phrases: reed switch. He would like for me to explain to him why these sites are in those positions while his site is appearing on the 3rd page of results for this keyword phrase.
I understand why the first of the 2 links is appearing in the 4th position. The page is full of content that is rich with keywords although, it does only have 71 incoming links according to www.sitereportcard.com.
But, I'm stumped on why the site in 7th position is listed in that position. The word "reed" appears 5 times on the page and the word "switch" appears 6 times but there is hardly any content. The page has no meta keywords, no meta description, no page rank, no alt tag on the product image and, according to www.sitereportcard.com, only has 2 incoming links. I viewed the source and there doesn't appear to be any hidden content.
Can anyone explain this? If you'd like me to provide the links to the 2 sites in question, please let me know but, I thought I'd leave them out so I wasn't providing them with an additional incoming link.