I did post about this a few days ago - a company were offering us an seo service to increase our IBLs and I was worried about the validity of this.
We have now met with the company, and it would turn out I had their product misinterpreted.
They build a proxy-site within their home site full of our keywords. Their software then recognises very specified keywords in google and brings up this proxy-search page, within 2 or 3 weeks, on google's first page,with our company in the title and description, and when clicked on it has an automatic redirect to our site.
Now, I realise this is spamming of sorts, but not complete spamming, since our site would still be very relevant to our search term and not fooling searchers, but with regards to risk to our site where do we stand.
As the site that is redirecting is looked after by the SEO company, not us, would that have a potentially negative effect on their proxy-site or on us. Would the prolific use of keywords on this proxy site, if considered spamming, blacklist our site or their one?
Obviously our MDs are very attracted by this 'too good to be true' offer, but as we alll know, if something seems too good to be true, it normally is.
Problem is that the MDs of this company are very good friends of 2 of the MDs here, so as a relatively new addition to the company, I do not want to cause offence or stir trouble.
But can techniques like this be trusted? How dangerous are they to our long term future in the google's SERPs?
Please excuse if I have any technicalities mixed up, it is friday afternoon after all!
I know a lot of you will say stick to hard graft and do it yourself - I am of that opinion, and our other 2 sites do pretty well for their main keywords on google - in the top 5 results for UK searches - so I don't see why we can't do this for our 3rd site. But it is essentially not my choice. I just need some advice. If this is a seriously bad move to take out a contract with these people, how do I tell my boss that?!
Such office politics - agh! Any comments much appreciated! WPW is definitely helping me keep my job here!!