GOOGLE WARNED OF THEIR COMING SEO SHAKE AND BAKE!
YOU WANT TO TALK ABOUT SEO LIABILITY?
Google comments on their SEO Shake & Bake:
Google answers many questions about ranking and demonstrates good web design on their 100% ranked webpages for webmasters. A great deal of information is contained on these pages.
We have been following their basic guidelines for years and continue to get our clients indexed ranked usually within 2 weeks. Check out our portfolio page, every active client has a 30% - 40% Google relevancy ranking on almost every single page on their Site.
GOOGLE does everything they can (within the obvious Proprietary limits) to communicate with webmasters.
Facts & Fiction
A great deal of misery and lost time can be avoided by taking 20 minutes on this site.
Sample from Rank Questions :
“You may want to check and see if the number of other sites linking to your URL has changed. This is the single biggest factor in determining what sites are indexed by Google, as we find most pages when our robots crawl the web and jump from page to page via hyperlinks.
Sample from Guidelines
Quality Guidelines - Basic principles:
•Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users.
•Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
•Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.
•Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Sample From Facts & Fiction :
Fiction:Sites are not included in Google's index if they use ASP (or some other non-html file-type.)
Fact:At Google, we are able to index most types of pages and files with very few exceptions. File types we are able to index include: pdf, asp, jsp, hdml, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri.
Introduction from SEOs : (They did their best warn of the current ranking onslaught)
SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, there are a few unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
While Google does not have relationships with any SEOs and does not offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.
Hope this helps