I notice that there are several software programs around to help you manage pay per click campaigns (especially with overture).
Two I have found so far are:-
- BidRank (www.bidrank.com)
- Dynamic KeywordBid Maximiser (www.apexpacific.com)
Has anyone had any experience of using these (or other) packages for managing ppc bids ?
I am considering purchasing some software to help save time when managing these campaigns on behalf of my clients, and I would welcome any feedback from anyone out there on whether or not there is any good software available (specifically for pay per click).
Thanks for any help you can give