I participated in this survey and have been anxious for them to publish the results. Here it is, hot off the press.
Special Report: Affiliate Marketing 2005 -- Do Merchants & Affiliates Have Unrealistic Expectations?
"MarketingSherpa's December affiliate marketing survey results are in -- and the results are stunningly different from our expectations.
2004 has been a particularly tough year with merchants' fears of cookie stuffing and dishonest adware/spyware, CAN-SPAM legalities, and paid search arbitrage.
Many experts, including us, worried these factors would drive the estimated $1.5 billion affiliate marketing industry into a decline.
Guess what? According to our survey results, affiliate marketing is alive and well. Overall 91% of surveyed merchants and 82% of affiliates expect revenue growth in 2005."
Read the rest, then come back to discuss it:
FYI, at the end there are some good tips for merchants with 5 ways to increase your affiliate revenue from Shawn Collins.