Sad to say that most small businesses are formed because someone
knows how to do something. They got a job as an accountant and
one day decided to form a CPA firm. Or, they worked in a certain
industry for a while and then got fired. Boom, another new business
Heres the problem with most of these well intentioned firms. They
start off without ever considering if anyone wants or needs or, more
importantly, will pay for what they do.
I know this sounds so elementary...