I am in the process of switching domains for one of my sites.

The reason is that there will be a change in the format and content, and the current domain name does not fit to the new project.

The first thing that comes to mind is to use a 301 redirect to the new domain.

But what I am wondering is whether I should sell the site (or just the domain) completely and start the new project in a brand new environment.

The help I am asking for is:

How much should I ask for the domain of a PR6 economics site with more than 1000 visitors a day - with and without the content?

As you see, this can be a win-win situation for both the seller and the buyer.

I am aware of the fact that it would help if I gave the URL here, but I obviously can't.

I just want to hear your gut reaction..

Thanks!