I would like to promote my services on other websites that are related to the services that I offer, but do not necessarily offer the same services primarily. In my mind (though) I don't mind doing deals with people that offer the same services that I am offering, because there are over six hundred million people online, and there are plenty of customers to go around.
Most people will not directly offer the products/services of competitor websites. But just imagine if you and I could do this, considering that not many other people are willing to? Our PR will increase, which means that we get to split the 600,000,000 customers between us.
I know that this is a very simplistic example of the benefits between helping each other, but it is true.
What I would like to do is build a mini website under your domain, offering my own services. If you give me http://www.yoursite.com/newezone as an addon domain (with FTP access), I will build a small directory of content promoting my services with your template.
In exchange, I will give you the exact same thing. I will give you http://www.newezone.com/yoursite as an addon domain with FTP access. I will list this section of my website on the main template under "Recommended Services". I will even build YOUR mini site if you do not have the time. However, you will have FTP access to update your own mini site yourself.
If you're short on time, I will build the template required. It will have a header and footer include. The header and footer will reside on your mainsite, so once I have sent the files to you, I will not be able to edit them. Your own template will be totally under your control.
The good thing about this deal is that you can then also offer it to other sites and "I" will do the work for you too. I'll even make you a web page offering this for your website.
Why am I willing to do all of this? Well, even though I'll be doing a whole heap of work for you, I am just trying to help myself. But even so, we will BOTH benefit 50/50.
I have asked around about this before, but no one was interested. So, this time I am offering to set it all up myself. All you will have to do is set up the FTP account and upload the files I send to you.
Again: I will even set up the sites for any customers that you can find for yourself (on your behalf). I'll build the promotional page for this service for your website. It will be totally valid and search engine friendly.
I will only be setting up a few dozen of these arrangements with sites that have a PR of at least 5.
Note: This is not necessarily about reciprocal linking, but it has more to do with building search engine friendly pages (under other domains) that will attract rankings from search engines. Something that we can all benefit from.