Combining Google Adwords and SERP's

[mantawebsolutions]

i am about to explore the wonderful world of Google Adwords and need to spend our money wisely.

If i am already listed in Google's SERP's at high ranking positions for a specific keyword or phrase do i need to spend extra money for the same keyword or phrase in Google Adwords ?

I would like any comments please

[sfowler]

I wouldn't have thought it necessary. BTW, I have posted a reply in the other thread as well.