I've been hard at work trying to improve my site http://www.coolights.com . I decided to do a complete site re-design because I wasn't really happy with the way it was. This resulted in a new color scheme, new navigation and tons more SEO. Although I will never be "completely" done with coolights, I am happy with the new look all the same. My page rank and search listings actually have improved and I'm still hanging on to #1 on Google/Yahoo for some darn good keywords. I'm also working on some articles related to my product's and writing some good detailed descriptions, which I will add soon. For those of you familiar with the old coolights...I hope you will be surprised. Please let me know what you think.
P.S Does anyone know if an "HTML Catalogue" of my products is useful for SEO? I have a "browse all products" link under my copyright info.