Just for the record, I am in no way affiliated with this company (Searchclimbers.com), but I was approached to advertise with them and I am curious. Does anyone here know anything about it?
Apparently, they have a user base of 10,000,000 already. And what happens is you pay for your keywords and business names and the people that have downloaded this little file can put the keyword into the address bar in their Explorer, Netscape or AOL window and the homepage of the company purchasing the keyword will come up or, if the keyword is not taken, it searches hotbot and displays hotbot's results.
The other thing that it does is when a person who has downloaded the utility enters one of your keywords into Google, MSN, Inktomi, Altavista, or Yahoo, it creates a pop-up window with the homepage of the company purchasing the keyword will come up or, if the keyword is not taken, it searches hotbot and displays hotbot's results. AOL, Ask Jeeves and Alltheweb are supposed to be added.
I tried it out, and it works.
This is a great idea, if the homepage reflects something relevant, but what happens when they get someone who wants a keyword that is not relevant?
Could I get some input here on whether this might be a worthwhile investment?