I have been experiencing some puzzling results with my adwords campaigns from the beginning of October.
I have 4 internet platforms, all related to specialty chemicals. Same thing happened on all platforms, with various intensity.
I haven't made any changes to my accounts whatsoever.
Here are the graphs for one of the accounts, from july till now on a daily basis:
number of times my ads appear:
average of 20 000/day, maximum peak of 40 000 once in the last 3 months.
Peak at 80 000 during the first week of October (what happened here??? can't find out!), plummeted at 5 000 since then...
average position of my ads:
average of 3.7, currently 3.5. No big change, a slight decrease...
number of clicks:
average of 400/day in the last 3 months (from 280 to 520). Dropped to 120/day this last week.
Click thru rate:
Direct consequence of the 3 other graphs, my CTR has increased, from an average of 2 to an average of 2.5+ this last week.
If anyone has any idea how/why this could occur, I am all ears, because I'm completely lost.
This is not related, but I ran AgentWebRanking last week and the ranking of my sites has not changed for my keywords.