With all the fuss about the "burp" from Google today I have been looking around and came across this interesting article for Forbes.
"It is all much more than Brin and Page ever had in mind when they started. "Sure, I'm surprised by the success," says Brin, unassuming, rumpled and wiry, his sneakers scuffing the upholstery of a conference-room chair. Users love Google, he says, because they find things there when they are desperate to know an answer. Keep offering better results and you hold their loyalty forever--and sell them stuff. Page adds that Google has become "like a person to them, helping them and giving them intelligence any hour of the day."
The passion and success igniting Google, and its emergence as a new interface for the Internet, have made it a rich, fat target for rivals. Yahoo (nasdaq: YHOO - news - people ) is taking aim. So is the biggest search outfit, Overture (nasdaq: OVER - news - people ), a little-known billion-dollar vendor that provides unbranded search services for other Web sites and has sued Google, alleging patent infringement. A gaggle of some 200 Web sites in China is reportedly going after Google, too.
And now Google faces the most lethal threat of all: Microsoft (nasdaq: MSFT - news - people ), aroused, is taking aim at the popular site. This bears an eerie resemblance to the rise--and calamitous fall--of Netscape, the first commercially successful Web browser.
Will Google be the next victim of a Windows that swallows everything? To help ensure a future, Brin and Page brought in a grown-up as chief executive, Valley veteran Eric Schmidt, 48. Fittingly, Schmidt had abundant experience struggling against Microsoft in his two previous jobs: He was chief technology officer at Sun Microsystems (nasdaq: SUNW - news - people ), then chief executive of Novell (nasdaq: NOVL - news - people ), two companies that thought, wrongly, they had Microsoft licked. Google's founders credit Schmidt with successfully managing their company's most intense period of growth
Also, GoDaddy has been targeted and dropped by Google. Time to move from GoDaddy maybe??