I sure would appreciate your feedback. These questions affect not only me but others. My partner in our organization advocating "conscious" business practices is recommending this "SEO Expert" to other individuals and organizations. Some strange things have taken place.
I recently invested our future (mine and my husband's) in putting an E-commerce, Internet Business on the web. Wanting the best assistance, I hired a web designer who markets himself as an "Expert" in Search Engine Optimization, Strategic Marketing, Branding, Identity, and Positioning.
Due to him telling a series of lies, I knew I couldn't trust him with our financial future and withdrew after several weeks (loosing the $750 advance payment).
By then, we only had a temporary home page but we'd gone "live" on the Internet. I later ran a Meta Tag analyzer through "Submit Express" and got another surprise. The Description Meta Tag for my web site showed a description of this webmaster/marketer's business -- not Mine!
Could this be an accident? Is this ethical? Does "Submit Express" have some anomalies that would explain it? I then ran the analyzer on the web sites this "expert" built for several other organizations. Few of them had Meta Tags or showed up as having been submitted to search engines. I'm hoping that my findings and perceptions are incorrect.
I have great concerns. My partner in the organization I Co-founded has made this guy a Director.
Someone I spoke to about these questions suggested that this "misrepresenting" of "Expertise" in marketing could be a type of "fraud" and all of us could be made liable for jeopardizing businesses and supporting unethical practices.
Is there some organization that discerns/mediates what is an applicable code of ethics and fair business practices among web designers and SEO experts?
How does one discern fair pricing? This "SEO Expert" tells people that his sites cost between $4000 and $5000 (approx.6-10 pages, no data bases or e-commerce) but gains loyalty by giving a "generous break" to special friends and non-profits for half his regular price.
I would be so grateful for your feedback and ideas. I feel rather lost and alone on this.