Help needed...
I have read some of the posts, but I am a bit unsure if I got it all right.
There is talk about email marketing service - is that a company that does it all for you or is it software you buy and do it yourself?

What I need is some advise regarding a software my company is about to buy (I have some input).
An advertising company offered a sortware called mailability. www.mailability.de
Unfortunately the site is in German (I am hoping that there are people on this board that can read German and help)

There spin is that they optimize the text and have tools to analyse what kind of mailigns gets the most replies/reactions. They then tailor the next mailing and target the groups that responded to certain content.
Now is that something quite common and would I be able to get this kind of software anywhere or is it quite specialized?

Thanks a lot