As we all know, making sales on your Web site involves a lot of factors. Ever consider your logo as part of the success (or not) of your Web site?
Our logo expert, Bill Haig, has done some interesting research on this and has determined that your logo must be credible to be effective.
Last year we asked Bill to give our readers a no cost logo evaluation on his Credibility Scale. He received over 400 requests!
This year Bill is offering the same no cost evaluation again. This is a good opportunity to receive an expert opinion, good or bad, about your logo.
Bill provides a three page evaluation, including background as to why Credibility Based Logo Design works. He gives examples of credible logos. His objective is to give small business an understanding how logos contribute to the bottom line when they are credible. The flip side, of course, is that a company logo can actually be a distraction when customers cannot trust a company when it does not look credible.
Here is what you do:
1. Send Bill a full description of your company business. Just ramble as if you are describing it to someone who knows nothing about it.
2. Include why your business is unique. What do you do that your competitors do not do?
3. Send your logo.
Billís email address for this special no cost offer is firstname.lastname@example.org.
Go ahead, send in your logo!
and the WebProWorld Team