Honest ways of getting Email addresses?

[phuggett]

Hi All,

First time in this forum. I am trying to find new ways to gather email addresses for our email campaigns. We target UK women who are pregnant to it is a very target market.

We currently have a registering option on our site where users can opt to receive emails. We also have a submition box on our homepage to get the emails, in addition we have a refer a friend option on our mailings and we try to collect emails etc from our retails stores.

I have considered lists, but find it hard to find any decent, reliable companies.

Any ideas on this would be greatly appreciated.

Thanks
Paul

[Robert Warren]

Market offline at health expos, through health stores, in any venue that will give you exposure to lots of young, health-conscious women. Don't just target pregnant women - target women who are likely to be pregnant in the next few years: young newlyweds, or career women in their early thirties who might be hearing the ticking clock. Think ahead.

Seminars, free booklets, newsletters.. there are all sorts of things you can do to attract that market to your website or to request information via email.

[Will.Spencer]

I definitely agree with the offline marketing approach.

I would place flyers in OB-GYN offices.

Online, contextual advertising programs like AdSense can enable you to reach very targeted audiences.

I don't know what the keywords would be for your specific audience though.